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Analytics the Right Way

A Business Leader's Guide to Putting Data to Productive Use
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  • author A book by
    Tim Wilson &
    Joe Sutherland
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Performance Measurement for Chapter 3



The information and ideas presented gave me a new and better way to approach using data.

CURRENT RESULT:

73%

ASSESSMENT:

BELOW TARGET

(n = 15)

I expect to apply the information presented to the way I work with data in the next 90 days.

CURRENT RESULT:

100%

ASSESSMENT:

EXCEEDS TARGET

(n = 14)



Magic Question #1: What are we trying to achieve?
Answer: We want to arm you with a clear and actionable framework and set of techniques for efficiently and effectively getting more value from your data and analytics.
Magic Question #2: How will we know if we've done that?
Answer: At least 85% of respondents (n) to a 2-question survey completed at the end of each chapter will respond with "somewhat agree" or "strongly agree" to two specific questions about the usefulness of the material.


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About The Authors

Tim Wilson has been an analytics practitioner since 2001, working in roles from business intelligence at high-tech B2B companies, to analytics leadership at marketing agencies, to consulting with Fortune Global 500 companies to improve their analytics investments.

Dr. Joe Sutherland has worked as executive, public servant, and educator for the Dow Jones 30, The White House, and our nation's top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public.