For Readers

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Chapter 6 references a downloadable hypothesis library template. You can get that here as a Google Sheet or an Excel file.

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About The Authors

Tim Wilson has been an analytics practitioner since 2001, working in roles from business intelligence at high-tech B2B companies, to analytics leadership at marketing agencies, to consulting with Fortune Global 500 companies to improve their analytics investments.

Dr. Joe Sutherland has worked as executive, public servant, and educator for the Dow Jones 30, The White House, and our nation's top universities. His firm, J.L. Sutherland & Associates, has attracted clients such as Box, Cisco, Canva, The Conference Board, and Fulcrum Equity Partners. He founded the Center for AI Learning at Emory University, which focuses on AI literacy and integration for the general public.